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UCI Vows to Work with Manufacturers

UCI Vows to Work with Manufacturers

FRIEDRICHSHAFEN, Germany (BRAIN)—The Union Cycliste Internationale (UCI) announced plans for a formal approval process Wednesday afternoon that would allow manufacturers the ability to ensure product concepts meet the organization’s rules during the design process.

The announcement, made by UCI president Pat McQuaid during an invitation-only meeting here at Eurobike, will save manufacturers time and money since they will know early in the development process whether a potential p...read more

Topic: Tradeshows
09/02/2010 5:00 PM MST

Asia Bike Show Launching Next July

NANJING, China (BRAIN)—One ticket, two fairs is the motto of “Asia Bike," a new bicycle trade fair that is to be held for the first time in Nanjing, China, from July 27-30, 2011.

It will take place right next door to the 6th Asia Outdoor, which will be held at the same time and place. Asia Bike is a special fair for mountain bikes, sports and luxury bikes, cycling clothing and accessories. The concurrent Asia Outdoor has developed into China’s leading outdoor fair and, in 2010, a...read more

Topic: Tradeshows
09/02/2010 5:00 PM MST

Torelli Hires National Sales Manager

NORTH HOLLYWOOD, CA (BRAIN)—Torelli Bicycle Company has brought Crystal Talbot on board as national sales manager.

In this new position Talbot will be responsible for working on strategic expansion with the company's regional field representatives, as well as maintaining existing relationships.

She comes to Torelli with extensive experience in the bike Industry, as well as on the saddle racing, touring and training. Spending six years as a buyer, merchandiser and o...read more

Topic: People
09/02/2010 5:00 PM MST

Hincapie Hires Snedden for Sales

GREENVILLE, SC (BRAIN)—Hincapie Sportswear has hired Robert Snedden as retail sales representative for the brand in Texas.

Snedden will represent Hincapie for retail cycling apparel and accessory sales to independent bicycle dealers and sell Hincapie custom cycling clothing to clubs and teams in his territory.

“We’ve really focused on growing our sales force this year, and it’s paying off,” said Rich Hincapie, president of Hincapie Sportswear. “Texas is a huge cy...read more

Topic: People
09/02/2010 5:00 PM MST

Bikes for Kids Utah Hosts Dinner

SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah has announced the details of its 2010 dinner and auction to be held at Cucina Nassi in Salt Lake City on Thursday, September 30, 2010 from 6 p.m. to 10:30 p.m.

"Our dinner's new location, Tuscan ambiance and high-caliber auction items will make this event a really exciting occasion for the community," said Debbie Reid, Bikes for Kids Utah executive director. "The dinner auction is pivotal to Bikes for Kids' success, and always genera...read more

Topic: Advocacy/Charities
09/02/2010 5:00 PM MST

BRAIN Blog

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WSJ Made Me Cry Today...

WSJ Made Me Cry Today...

Posted: Sep 01, 2010

It doesn't happen very often...getting weepy while reading the Wall Street Journal today... Sept 1 article in the personal jo...

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Why Your Press Release STILL Sucks

Why Your Press Release STILL Sucks

Posted: Aug 31, 2010

Last week was Secreto Numero Uno, which was to write press releases that magazines want to publish. And we gave suggestions for...

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BRAIN Video

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The Story of XTR - Episode 2

"The Story of XTR" Episode 2 explores the design concept behind Shimano's newest MTB group. The viewer is introduced to XTR project manager Tadashi Ichida and the design philosophy of XTR through the words of Shimano's lead Skunk Development rider Paul Th
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Calendar of Events

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Sep012010

Eurobike 2010

Eurobike 2010 ... see details

Sep112010

Centurion California G...

Each two-day Centurion Cycling event will include three separate rides — a 25-miler on Saturday, ... see details

Sep112010

RBC GranFondo Whistler

RBC is pleased to partner with organizer GranFondo Canada in bringing the RBC GranFondo Whistler ... see details

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